Jurerê Beach

Jurerê Beach is divided into two distinct personalities on the same stretch of sand. Jurerê Internacional, at the western end, is one of Brazil's most exclusive beach club destinations — a strip rivalling Ibiza and Mykonos in glamour, with superclubs like Café de La Musique and Pacha attracting Brazilian celebrities, international DJs, and fashionable crowds. The beach clubs here are architecturally spectacular, with infinity pools, rooftop bars, and gourmet dining that represent the pinnacle of Brazilian beach culture.

Jurerê Tradicional, at the eastern end, could not be more different — a quiet, upscale residential neighbourhood with tree-lined streets, a charming beachfront promenade, excellent seafood restaurants, and a calm, unhurried atmosphere popular with families and older visitors. The beach itself is calm, clear, and beautiful regardless of which end you choose. The Forte São José da Ponta Grossa, a beautifully restored 18th-century colonial fortress, stands just west of Jurerê and is worth a half-day visit.